Data Collection Explorer

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Sites

Platforms

Vendors

Data Layer

Events

Vendors

Key	Name	Belongs To	Server-side	Events	Platforms	Documentation
bellman	Bellman	Data Collection		notice+ ARKADIUM, CMSP, COBRAND, CSP, DX, SDGTGAMES, TRUETANDEM, UW	ARKADIUM CMSP COBRAND CSP DX SDGTGAMES TRUETANDEM UW
comscore-img	comScore (Image Tag)			pageview+ ARKADIUM, CHECKOUT, CMSP, COBRAND, CSP, DTIC-ACCOUNTMANAGEMENT, DX, GUP, JOBS, LEGACY, MG2-ACCOUNTMANAGEMENT, NEWSLETTER-MANAGEMENT, SAM, SCRIBBLELIVE, SDGTGAMES, SDI, SNAP, STORYTELLING, SUBSCRIBE, TANGENT, TLHDATACENTRAL, TRUETANDEM, UW slideview+ TANGENT, UW videoview+ TANGENT, UW	ARKADIUM CHECKOUT CMSP COBRAND CSP DTIC-ACCOUNTMANAGEMENT DX GUP JOBS LEGACY MG2-ACCOUNTMANAGEMENT NEWSLETTER-MANAGEMENT SAM SCRIBBLELIVE SDGTGAMES SDI SNAP STORYTELLING SUBSCRIBE TANGENT TLHDATACENTRAL TRUETANDEM UW	Confluence
facebook	Facebook/Meta Conversions API		Logs			Confluence
floodlightSA360	SA360 / Floodlight	Consumer Marketing	Logs			Confluence
ga4DataSkrive	GA4 Measurement Protocol for DataSkrive		Logs			Confluence
ga4MeasurementProtocol	GA4 Measurement Protocol		Logs			Confluence
gannett	Gannett
gciAnalytics-fastly	gciAnalytics Fastly	Data Collection		account-login+ DX, GUP, SDGTGAMES, TANGENT, UW account-registration+ DX, GUP, SDGTGAMES, TANGENT, UW custom+ DX, NEWSLETTER-MANAGEMENT, SDGTGAMES, SNAP, STORYTELLING, TANGENT, TRUETANDEM Show More	ARKADIUM CHECKOUT CMSP CSP DTIC-ACCOUNTMANAGEMENT DX GUP LEGACY MG2-ACCOUNTMANAGEMENT NEWSLETTER-MANAGEMENT SAM SCRIBBLELIVE SDGTGAMES SDI SNAP STORYTELLING SUBSCRIBE TANGENT TLHDATACENTRAL TRUETANDEM UW	Confluence
google-adwords-conversions	Google Adwords - Conversions	Adrev		product-add+ DX, SDGTGAMES product-checkout+ DX, SDGTGAMES product-purchase+ CHECKOUT, CMSP, DX, SDGTGAMES, TRUETANDEM Show More	CHECKOUT CMSP DX SDGTGAMES TRUETANDEM	Confluence
google-adwords-remarketing	Google Adwords - Remarketing	Adrev		pageview+ TANGENT, UW slideview+ TANGENT, UW videoview+ TANGENT, UW	TANGENT UW	Confluence
google-analytics	Google Analytics	Business Intelligence		account-login+ GUP, SDGTGAMES, TANGENT, UW account-registration+ GUP, SDGTGAMES, TANGENT, UW custom+ CHECKOUT, CMSP, COBRAND, CSP, DTIC, GUP, IPUBLISH, JOBS, MG2, NEWSLETTER-MANAGEMENT, SAM, SDGTGAMES, SNAP, STORYTELLING, SUBSCRIBE, TANGENT, TRUETANDEM, UW Show More	ARKADIUM CHECKOUT CMSP COBRAND CSP DTIC DTIC-ACCOUNTMANAGEMENT GUP IPUBLISH JOBS LEGACY MG2 MG2-ACCOUNTMANAGEMENT NEWSLETTER-MANAGEMENT SAM SCRIBBLELIVE SDGTGAMES SDI SNAP STORYTELLING SUBSCRIBE TANGENT TLHDATACENTRAL TRUETANDEM UW	Confluence
google-tag-manager	Google Tag Manager for SA360	Consumer Marketing		pageview+ CMSP	CMSP	Confluence
googleRecAI	Google Recommendations AI	Mike Dunton	Logs			Confluence
gtag	gTag for GA4	Data Intelligence		account-login+ DX, GUP, SDGTGAMES, TANGENT, UW account-registration+ DX, GUP, SDGTGAMES, TANGENT, UW audio-autoplay+ TRUETANDEM Show More	ARKADIUM CHECKOUT CMSP COBRAND CSP DTIC-ACCOUNTMANAGEMENT DX GUP IPUBLISH JOBS LEGACY MG2-ACCOUNTMANAGEMENT NEWSLETTER-MANAGEMENT SAM SCOUT SCRIBBLELIVE SDGTGAMES SDI SNAP STORYTELLING SUBSCRIBE TANGENT TLHDATACENTRAL TRUETANDEM UW	Confluence
mparticle	mParticle		Logs			Confluence
parsely	Parse.ly	Newsroom		pageview+ ARKADIUM, CSP, DX, LEGACY, SCRIBBLELIVE, SDGTGAMES, SDI, STORYTELLING, TANGENT, TLHDATACENTRAL, TRUETANDEM, UW slideview+ TANGENT videoview+ TANGENT, TRUETANDEM, UW	ARKADIUM CSP DX LEGACY SCRIBBLELIVE SDGTGAMES SDI STORYTELLING TANGENT TLHDATACENTRAL TRUETANDEM UW	Confluence
pip	Pip Internal Pixel	Data Collection	Logs			Confluence
reddit	Reddit Conversions API	Consumer Marketing	Logs			Confluence
snapchat_v3	SnapChat	Consumer Marketing	Logs			Confluence
taboola	Taboola	Consumer Marketing		product-checkout+ CHECKOUT, CMSP, SAM, SNAP, SUBSCRIBE product-purchase+ CHECKOUT, CMSP, TRUETANDEM	CHECKOUT CMSP SAM SNAP SUBSCRIBE TRUETANDEM	Confluence
tiktok	TikTok Events API	Marketing	Logs			Confluence
trueAnthem	trueAnthem		Logs			Confluence

Vendors (Deprecated)

Key	Name	Belongs To	Server-side	Events	Platforms	Documentation
ab-tasty-transactions-tag	AB Tasty Transactions Tag					Confluence
adobe-appmeasurement	Adobe AppMeasurement (Omniture)	Business Intelligence				Confluence
amazon-affiliate	Amazon oneTag	Adrev		pageview+ TANGENT, UW videoview+ TANGENT, UW	TANGENT UW	Confluence
attentive-mobile	Attentive Mobile	SMG				Confluence
chartbeat	Chartbeat	Newsroom				Confluence
comscore	comScore	Business Intlligence		custom+ TANGENT pageview+ ARKADIUM, CMSP, COBRAND, CSP, JOBS, LEGACY, SCRIBBLELIVE, SDGTGAMES, SDI, STORYTELLING, TANGENT, TLHDATACENTRAL, TRUETANDEM, UW product-view+ CMSP Show More	ARKADIUM CMSP COBRAND CSP JOBS LEGACY SCRIBBLELIVE SDGTGAMES SDI STORYTELLING TANGENT TLHDATACENTRAL TRUETANDEM UW	Confluence
content-insights	Content Insights					Confluence
dfp	Google DFP					Confluence
extole	Extole					Confluence
floodlight	SA360 / Floodlight	Consumer Marketing		account-registration+ DX, GUP, SDGTGAMES, TANGENT, UW pageview+ ARKADIUM, CMSP, CSP, LEGACY, SCRIBBLELIVE, SDI, TANGENT, TLHDATACENTRAL, TRUETANDEM, UW product-add+ CHECKOUT, CMSP, SAM, SNAP, SUBSCRIBE Show More	ARKADIUM CHECKOUT CMSP CSP DX GUP LEGACY SAM SCRIBBLELIVE SDGTGAMES SDI SNAP SUBSCRIBE TANGENT TLHDATACENTRAL TRUETANDEM UW	Confluence
gciAnalytics-service	gciAnalytics Service	Data Collection				Confluence
gciAnalytics-service-gdpr	gciAnalytics-service-gdpr		Logs
google-propensity	Google Propensity to Subscribe	Data Platform				Confluence
google-rec-ai	Google Recommendations AI					Confluence
google-subscribe	Subscribe with Google	Data Platform				Confluence
gtag-data-skrive	gtag-data-skrive		Logs			Confluence
impact	impact-api		Logs			Confluence
ion-overlay	ion-overlay					Confluence
kenshoo	Kenshoo	Consumer Marketing				Confluence
keywee	Keywee	Consumer Marketing				Confluence
liveball	LiveBall	Consumer Marketing				Confluence
liveintent	LiveIntent	Adrev		pageview+ TANGENT, UW videoview+ TANGENT, UW	TANGENT UW	Confluence
liveramp-ats	LiveRamp ATS					Confluence
marin	Marin	Consumer Marketing				Confluence
mather	Mather	Consumer Marketing				Confluence
mediamath	MediaMath	Consumer Marketing				Confluence
salesforce-collect	Salesforce Collect (Einstein)	Consumer Marketing				Confluence
salesforce_dmp	Salesforce DMP (Krux)	Adrev				Confluence
sheerId	SheerId			product-purchase+ CHECKOUT, CMSP, DTIC, MG2, TANGENT, UW	CHECKOUT CMSP DTIC MG2 TANGENT UW	Confluence
snapchat	SnapChat	Consumer Marketing	Logs			Confluence
sophi	Sophi					Confluence
trade-desk	Trade Desk	Consumer Marketing		custom+ TANGENT pageview+ TANGENT, UW	TANGENT UW	Confluence
trade-desk-product-purchase				product-purchase+ CHECKOUT, CMSP, DTIC, MG2, TANGENT, UW	CHECKOUT CMSP DTIC MG2 TANGENT UW
trade-desk-purchase				product-purchase+ CHECKOUT, CMSP, DTIC, MG2, TANGENT, UW	CHECKOUT CMSP DTIC MG2 TANGENT UW
true-anthem	True Anthem	SMG				Confluence
twitter	Twitter	Consumer Marketing				Confluence