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Data Layer

Events

Vendors

Key	Name
bellman	Bellman
comscore-img	comScore (Image Tag)
facebook	Facebook/Meta Conversions API
floodlightSA360	SA360 / Floodlight
ga4DataSkrive	GA4 Measurement Protocol for DataSkrive
ga4MeasurementProtocol	GA4 Measurement Protocol
gannett	Gannett
gciAnalytics-fastly	gciAnalytics Fastly
google-adwords-conversions	Google Adwords - Conversions
google-adwords-remarketing	Google Adwords - Remarketing
google-analytics	Google Analytics
google-tag-manager	Google Tag Manager for SA360
googleRecAI	Google Recommendations AI
gtag	gTag for GA4
mparticle	mParticle
parsely	Parse.ly
pip	Pip Internal Pixel
reddit	Reddit Conversions API
snapchat_v3	SnapChat
taboola	Taboola
tiktok	TikTok Events API
trueAnthem	trueAnthem

Key	Name
ab-tasty-transactions-tag	AB Tasty Transactions Tag
adobe-appmeasurement	Adobe AppMeasurement (Omniture)
amazon-affiliate	Amazon oneTag
attentive-mobile	Attentive Mobile
chartbeat	Chartbeat
comscore	comScore
content-insights	Content Insights
dfp	Google DFP
extole	Extole
floodlight	SA360 / Floodlight
gciAnalytics-service	gciAnalytics Service
gciAnalytics-service-gdpr	gciAnalytics-service-gdpr
google-propensity	Google Propensity to Subscribe
google-rec-ai	Google Recommendations AI
google-subscribe	Subscribe with Google
gtag-data-skrive	gtag-data-skrive
impact	impact-api
ion-overlay	ion-overlay
kenshoo	Kenshoo
keywee	Keywee
liveball	LiveBall
liveintent	LiveIntent
liveramp-ats	LiveRamp ATS
marin	Marin
mather	Mather
mediamath	MediaMath
salesforce-collect	Salesforce Collect (Einstein)
salesforce_dmp	Salesforce DMP (Krux)
sheerId	SheerId
snapchat	SnapChat
sophi	Sophi
trade-desk	Trade Desk
trade-desk-product-purchase
trade-desk-purchase
true-anthem	True Anthem
twitter	Twitter